Tag Archive: viral marketing

DoesYour Band Need Some Buzz? Try Making a Viral Video.

Ever feel like there are just so many bands out there making music nowadays?  You’re not wrong. In today’s Digital Age there are more groups than ever writing and recording music (which is a GOOD thing). But it does make it increasingly difficult for truly talented and gifted artists to differentiate themselves from the clutter of amateurs, unsigned acts, bedroom musicians and indie bands all vying to be heard and discovered. One proven method to stand out from the crowd and create some buzz is, of course, the ancient art of the viral video.  Perhaps the best known case of a band jumpstarting their career via a video short is the example of OK Go, whose video for “Here It Goes Again” features the band performing a delightful dance routine on treadmills (sound familiar? The video has been viewed upwards of 60million times, and you are probably responsible for at least 3 of those).

So you wanna make a viral video? Well, turns out it’s not so easy to dream up and produce an original, creative and endearing video idea with little to no budget that will garner millions of YouTube views and skyrocket your career into the stratosphere overnight.

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