Tag Archive: transmedia

Playnetwork.com has a new look and new stories!

It’s a milestone day at PlayNetwork. We’re excited to announce the launch of our redesigned website, www.playnetwork.com.

During this project we focused on illustrating how our music, digital media, and original content experiences have helped brands tell transmedia stories that connect with customers across channels.

In an age when the ability to drive brand affinity and loyalty through advertising has peaked, brands must find new ways to engage customers and evolve their marketing methods to connect with them outside of transactions. Storytelling through all touch points – in-store, on device, through the web, at event – must integrate and stir emotion with everyone who consumes the content. Win hearts before you win wallets.

Since we focus on helping brands engage with customers through dynamic content experiences we wanted our website to embody that same idea. Watch videos on each of our services, see some work we’ve done for top brands, learn about the people who make Play, search for jobs and more.

We’d love your feedback! Tell us what you think, send us a note

 

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