As the saying goes, mom knows best. As caregiver and purchaser of household items, moms play an important role in making sure a household functions smoothly. As the primary person in charge when it comes to day-to-day purchasing decisions, moms also make up an increasingly popular market segment for advertisers. Traditionally, advertisers connected with moms at home through television, radio, and print advertising. However, with the advent of internet-enabled phones, social communication platforms, and digital publications, advertisers can connect in new ways that moms can better identify with.
Enter the “Alpha Mom.” This new group of Moms is college-educated, tech-savvy, and wants to be involved with their children’s lives yet engage in a more active role outside of the home. Alpha Moms are constantly on the go, and this difference in habit from traditional stay-at-home Moms presents a new challenge for advertisers looking to keep up with this audience.
Getting in front of an elusive Alpha Mom might at first glance seem like no easy task. However, part of the solution can be found in their active routine. As natural social networkers, Alpha Moms maintain relationships with their friends via online social networks: they blog, they use the mobile web to find deals,... Read More