March 27 - 12
With SXSW happening but once a year, flocks of musicians and bands make their trek to Austin, Texas for the one-off chance of making an impact on the thousands in attendance. Once such act; La Vida Boheme who hails from Caracas, Venezuela made that impact at this year’s SXSW music festival two weeks ago. Being dubbed as the next big thing in the Rock En Espanol movement with influences ranging from 80’s punk to Electronic Dance music, La Vida Boheme tore through their set at The Parish dressed all in white with blue and green paint splattered all over them. Their latest release “Nuestra” on Nacional Records, received two Latin Grammy nominations for best rock album as well as one for best rock song for “Radio Capital”. Led by singer Henry D’Anthenay, these guys are making people take notice not only for their eclectic shows but also as a staying powerhouse in Latin music. NPR Music put out their “Possibly Life-Changing Music Discoveries from SXSW 2012” and La Vida Boheme made that list with flying colors, no pun intended.
Alex Espinosa – Associate Music Supervisor
PlayNetwork... Read More
June 30 - 11
What a year it’s been for Audri & Aaron! After winning maurices “Small Town Sound” nationwide band search, our favorite duo from Alton, IL performed at their local maurices store, played a showcase at SXSW, flew to Los Angeles to record their winning single “Home” and shoot the video right here in our PlayNetwork studios!
We’ve loved working with Audri & Aaron and their debut single is incredible. We’re so excited to watch their success continue.
Check out Audri & Aaron’s “Home” music video:
Also, be sure to catch them on Facebook and Twitter and tell them their friends at PlayNetwork say hello!... Read More
March 24 - 11
2011 was my first SXSW experience. Based on the reports from friends and artists I know that had attended, I never thought of SXSW as a festival that catered too deeply to electronic music or hip hop. Though there was a very obvious focus of blues, rock, folk and guitars in general (they were everywhere) this year’s SXSW boasted in an impressive line-up of quality underground electronic music and hip hop, including the likes of Richie Hawtin, Boys Noize, Diplo, James Blake, DJ Premier, Trentemoller, Mount Kimbie, DJ Jazzy Jeff, Marco Carola, Talib Kweli, Switch, Moby, Housemeister, Daedelus, Big Boi, Afrojack, Addison Groove, Skrillex, De La Soul, Starkey, MSTRKRFT, Spank Rock, Jamie xx, EPMD, Baths, Shabazz Palaces, Pharoahe Monch, Beats Antique, Eskmo and Gold Panda to name some standouts. Though it was a pleasure to see so many familiar artists, the real joy for me came from new discoveries like soul singer Charles Bradley, folk-rock singer Sharon Van Etten and electronic crooner Jamie Woon, all of whom delivered stunning sets.
Part of the charm, and sometimes annoyance, of SXSW was the rapid fire pace and sheer magnitude of the performances (89 stages featuring over 2,000 acts with an average set length of 30 minutes).... Read More
March 23 - 11
Emotional withdrawal is an interesting feeling.
Putting volumes of effort, preparation, energy and soul into a project and the people surrounding it, blazing through five intense days of music, meetings and media, and somehow managing to document it all, when it is all over leaves me with two distinct feelings… relief and reward. As our PlayNetwork teams decompress and recover from the mad revelry of SXSW, I find myself reflecting on one thought.
We rocked it!
At multiple points during the week, I looked around our venue and within arms length were PlayNetwork crew, team, clients, board of directors, industry partners, artists, labels and fans… all unifying around a music and cultural experience that we created and delivered. It was a truly an awesome feeling.
Our clients are ecstatic. The venue was blown away. We moved the needle. We kept our word. We built new “trusted partnerships”. And we made our presence known at SXSW.
I couldn’t be more proud to be a part of such a kick $&:@ PlayNetwork team.
Next year…bigger and better.
Oh…And I really miss Audri & Aaron.
John Crooke,... Read More
March 18 - 11
As I stare into my iPhone to collect my thoughts…and with 4 shots of espresso coursing through my veins…I am now aware that already almost 48 hours have passed since my last post. But considering the massive scale of this production, and total success yesterday of our maurices Small Town Sound showcase at Speakeasy and our Girls Rock Showcase at Cedar Street, it was worth the delay. The venue was packed. Audri & Aaron’s SXSWdebut, literally, brought more than a few folks on the floor to tears. Sick of Sarah and Vanity Theft absolutely blew the roof off. And the Bangles were amazing, rocked it, and brought it all home to a sold out house!
AND… We shot an interview and PlayLive live performance with Sir Bob Geldof at Austin City Limits. You have no idea how cool this was. Indescribable!
AND…We shot an interview with Moby from 28 floors high overlooking Austin at night…and then captured him DJ’ing to a packed house. Brilliant!
AND FINALLY…We had a private PlayNetwork and maurices industry party during the Girls Rock Showcase to celebrate this beautiful marriage that lasted into the wee hours.... Read More
March 16 - 11
The Bangles arrive tonight. “Small Town Sound” winners Audri & Aaron got in this morning. The crowd is swelling. We just shot video of Jackson Harris, Letlive, and are in the thick of shooting the Red Robin Austin TX street band with more shoots on deck for tonight. Looks like we might be shooting and recording a private performance by BOB GELDOF at Austin City Limits tomorrow night. HUGE!!
The storm before the storm. More to come…
Sr. Director Creative Development / PlayNetwork
... Read More
March 16 - 11
DAY ONE: ON THE WING
Clowns to the left of me. Jokers to the right. Here I am stuck in the middle… between our field producer in the window seat and our recording wizard on the aisle. Fitz and The Tantrums two rows back. Label execs on every armrest. Our camera guys commanding Row31 in typical style. Crews already on the ground in Austin in full swing prepping for the madness and majesty–four glorious days of PlayNetwork music, bands, and brands.
We hit the ground, splash into the streets and see this…
SXSW is on!
– John Crooke – Sr. Director, Creative Development, PlayNetwork... Read More