Tag Archive: SXSW 2014

SXSW 2014 Recap – Julia’s Journal

Julia Cummings is Director of Music Services at PlayNetwork. She oversees the team of Music Supervisors who design in-store playlists (as well as on-line, video syncs, and beyond). With a background in radio production (KEXP) and Music Supervision herself, Julia has created the soundtracks for iconic fashion brands from Anthropologie to MAC Cosmetics.

SXSW is a sensory assault. A mad maze of music, music, people, music, lines, late-night food truck visits, sketchy bathrooms, drunk meanderers, and spontaneous jams in the middle of 6th street. Surprises. Navigating blocks and kids banging on buckets and the strangest strangers to catch as many shows as possible or just sitting on a dirty curb because your feet are so sore you JUST NEED TO SIT.  Then there is the dancing, the swaying, and the all-out full body listening to live performances- one after the next.

Day 1:

Check-in. Meet Susie Brown, from Lively formerly of PlayNetwork, for dinner.  Then journey off Rainey St. near the food cart court. Kind of a cool night. Cool enough to wish I brought a jacket, but not too cold for a Northwesterner. Very glad I catch moody set of Icelandic electronic (?) singer-songwriter Ásgeir at Blackheart,

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