Tag Archive: Sick of Sarah

SXSW 2011 – Day Three

As I stare into my iPhone to collect my thoughts…and with 4 shots of espresso coursing through my veins…I am now aware that already almost 48 hours have passed since my last post. But considering the massive scale of this production, and total success yesterday of our maurices Small Town Sound showcase at Speakeasy and our Girls Rock Showcase at Cedar Street, it was worth the delay. The venue was packed. Audri & Aaron’s SXSWdebut, literally, brought more than a few folks on the floor to tears. Sick of Sarah and Vanity Theft absolutely blew the roof off. And the Bangles were amazing, rocked it, and brought it all home to a sold out house!

AND… We shot an interview and PlayLive live performance with Sir Bob Geldof at Austin City Limits. You have no idea how cool this was. Indescribable!

AND…We shot an interview with Moby from 28 floors high overlooking Austin at night…and then captured him DJ’ing to a packed house. Brilliant!

AND FINALLY…We had a private PlayNetwork and maurices industry party during the Girls Rock Showcase to celebrate this beautiful marriage that lasted into the wee hours.

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SXSW 2011 – Day One

DAY ONE: ON THE WING

Clowns to the left of me. Jokers to the right. Here I am stuck in the middle… between our field producer in the window seat and our recording wizard on the aisle. Fitz and The Tantrums two rows back. Label execs on every armrest. Our camera guys commanding Row31 in typical style. Crews already on the ground in Austin in full swing prepping for the madness and majesty–four glorious days of PlayNetwork music, bands, and brands.

We hit the ground, splash into the streets and see this…

maurices Small Town Sound SXSW Showcase

 

 

 

 

 

 

 

SXSW is on!

– John Crooke – Sr. Director, Creative Development, PlayNetwork

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