May 23 - 12
Katie Herzig’s recent performance at PlayNetwork lit up the PlayLive stage, and many faces in the crowd, with her all-girl ensemble and catchy pop songs. No, she’s not taking a page from Jack White’s playbook; she reconvened with her full band later that night, adding the guys into the mix for their show at the legendary Crocodile in Seattle. We lucky PlayNetworkers were treated to a stripped down, intimate performance of songs from her 2011 full-length album The Waking Sleep and other past projects. Katie and crew played with precision and control, the two guitars and cello combining to create an even and balanced sound that complimented her hushed vocals very well.
Her onstage banter between songs was a highlight of the set. Katie recalled accepting the challenge when called upon to relieve Fergie on a project for a movie soundtrack. The song born of that endeavor is the playful and irreverent “Hey Na Na” and due to complications onstage resulting from a tube amp and stomp box not quite getting along, the song was performed precisely in that manner (sorry for the inside joke, guess you had to be there).... Read More
February 7 - 11
As the saying goes, mom knows best. As caregiver and purchaser of household items, moms play an important role in making sure a household functions smoothly. As the primary person in charge when it comes to day-to-day purchasing decisions, moms also make up an increasingly popular market segment for advertisers. Traditionally, advertisers connected with moms at home through television, radio, and print advertising. However, with the advent of internet-enabled phones, social communication platforms, and digital publications, advertisers can connect in new ways that moms can better identify with.
Enter the “Alpha Mom.” This new group of Moms is college-educated, tech-savvy, and wants to be involved with their children’s lives yet engage in a more active role outside of the home. Alpha Moms are constantly on the go, and this difference in habit from traditional stay-at-home Moms presents a new challenge for advertisers looking to keep up with this audience.
Getting in front of an elusive Alpha Mom might at first glance seem like no easy task. However, part of the solution can be found in their active routine. As natural social networkers, Alpha Moms maintain relationships with their friends via online social networks: they blog, they use the mobile web to find deals,... Read More