April 3 - 14
Music is a key element in creating an enjoyable customer experience, and understanding what’s legally required to play music isn’t the easiest thing to wrap your head around. In an effort to simplify the requirements for licensing music in a business setting, we’re publishing a series of four blog posts that dive into the topic.
Our goal is to help you understand what it takes to meet the legal music licensing requirements for commercial settings, whether you’re a single location business or a global brand. We’ll cover the different types of licenses, the difference between a business and consumer license, where the fees go and the consequences of playing unlicensed music.
Here is post 1 of 4 – Enjoy!
Music rights ownership
Whether you’re a store, clinic, or restaurant, it’s important to make sure you have all your bases covered when it comes to music licensing. In the U.S. there are three main types of music licenses that need to be obtained by businesses: Master Use, Mechanical, and Public Performance. In order to publicly transmit or perform protected work, it needs to be licensed from the associated rights holder for all three types.... Read More
March 29 - 13
Brands today are leveraging the power of music to make authentic connections with their customers, but also see the benefits in their bottom line through a richer shopping experience, deeper customer engagement, stronger affinity and returning customers.
Here are 11 more ways that music impacts the shopping experience for brands and customers…
... Read More
May 23 - 12
Katie Herzig’s recent performance at PlayNetwork lit up the PlayLive stage, and many faces in the crowd, with her all-girl ensemble and catchy pop songs. No, she’s not taking a page from Jack White’s playbook; she reconvened with her full band later that night, adding the guys into the mix for their show at the legendary Crocodile in Seattle. We lucky PlayNetworkers were treated to a stripped down, intimate performance of songs from her 2011 full-length album The Waking Sleep and other past projects. Katie and crew played with precision and control, the two guitars and cello combining to create an even and balanced sound that complimented her hushed vocals very well.
Her onstage banter between songs was a highlight of the set. Katie recalled accepting the challenge when called upon to relieve Fergie on a project for a movie soundtrack. The song born of that endeavor is the playful and irreverent “Hey Na Na” and due to complications onstage resulting from a tube amp and stomp box not quite getting along, the song was performed precisely in that manner (sorry for the inside joke, guess you had to be there).... Read More