2011 was my first SXSW experience. Based on the reports from friends and artists I know that had attended, I never thought of SXSW as a festival that catered too deeply to electronic music or hip hop. Though there was a very obvious focus of blues, rock, folk and guitars in general (they were everywhere) this year’s SXSW boasted in an impressive line-up of quality underground electronic music and hip hop, including the likes of Richie Hawtin, Boys Noize, Diplo, James Blake, DJ Premier, Trentemoller, Mount Kimbie, DJ Jazzy Jeff, Marco Carola, Talib Kweli, Switch, Moby, Housemeister, Daedelus, Big Boi, Afrojack, Addison Groove, Skrillex, De La Soul, Starkey, MSTRKRFT, Spank Rock, Jamie xx, EPMD, Baths, Shabazz Palaces, Pharoahe Monch, Beats Antique, Eskmo and Gold Panda to name some standouts. Though it was a pleasure to see so many familiar artists, the real joy for me came from new discoveries like soul singer Charles Bradley, folk-rock singer Sharon Van Etten and electronic crooner Jamie Woon, all of whom delivered stunning sets.
Part of the charm, and sometimes annoyance, of SXSW was the rapid fire pace and sheer magnitude of the performances (89 stages featuring over 2,000 acts with an average set length of 30 minutes).... Read More