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Brands Who Bumbershoot

PlayNetwork’s Marketing Coordinator Christy A. is a massive music fan and has attended every Bumbershoot since she moved to Seattle. She shares her brand + band highlights from this year’s festival experience.

Summer’s final beacon here in Seattle is the Bumbershoot festival, held every Labor Day weekend at Seattle Center. Bands large and small take over for three days of music discovery, comedy, and art. What caught my eye were brands large and small weaving their way into the festival experience, with plenty of opportunities for comfort, fun, and special perks as the weekend wore on.

PlayStation’s Road to Greatness touring truck greeted us at the main entrance, giving players the chance to test their skills at new and unreleased games, compete in live tournaments, and win prizes. Coca-Cola’s Share A Coke tour came to life with a custom kiosk, where we could personalize our own Coke mini cans with our first names. I’m not one for sipping soda all too often, but I had to step up to the plate!

PlayStation 4 Road to Greatness Share A Coke Can

Sparking ICE gave visitors reprieve from the heat with an air conditioned giant “ice cube”

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