Tag Archive: coachella

Coachella 2015 Recap: The Brands

Tamara Deike is a Global Brand Development Director at PlayNetwork. She consults with PlayNetwork clients, inspiring innovative and engaging campaigns to help shape their customer experiences. With a background as a DJ, 12 years working in dance music across record labels, tech startups and artist management, as well as a Brand Development Director, Tamara has a unique perspective on both the music and artistry of the event, as well as the brands with pop-up experiences.

 

THE BRANDS

To be a brand on site at Coachella is a thing of many wonders. This is one of the most highly-curated, productionally-perfected (the app, digitized wristband activation, etc.) festivals, period. So when it comes to hand-selecting which brands are befitting partners, Goldenvoice has pretty much nailed it. Only a few brands rose to the top of my short-list (only 6 official brand sponsors this year):

Sephora: Best on-site activation at Coachella, hands-down. This gorgeous tent featured AC, various makeup ‘try/touch-up’ stations, a socially connected selfie-screen, Sephora giveaways, a hydration facemask lounge, and more. The entire look + feel was really inviting as were their staff.

... Read More Tags: , Share:

Coachella 2015 Recap: The Music

Tamara Deike is a Global Brand Development Director at PlayNetwork. She consults with PlayNetwork clients, inspiring innovative and engaging campaigns to help shape their customer experiences. With a background as a DJ, 12 years working in dance music across record labels, tech startups and artist management, as well as a Brand Development Director, Tamara has a unique perspective on both the music and artistry of the event, as well as the brands with pop-up experiences.

 

THE MUSIC

Suffice it to say that I’m no stranger to music festivals. I’ve attended everything from Sonar to Lovebox to Melt! – but this, was my first-ever Coachella. Now in its 16th year, 2015 featured 200 acts across both weekends with crowds of 100k+ people braving the 100°+ temperatures at a blisterin’ $375+ per ticket.

You’d have to be completely off the grid to miss the fervor of product placement, festival-inspired editorial, social media buzz, and artist releases staking claim pre-Coachella. As I drove down the 10 Freeway from L.A. to Indio, I was reminded again by a slurry of billboards featuring everything from Kaskade’s upcoming Vegas gigs to H+M’s official Coachella clothing line to AC/DC’s upcoming tour dates.

... Read More Tags: , Share:

Coachella – a look back (and ahead)

  Every year around April, masses of music lovers from around the globe attend this 3-day festival which has grown immensely since its inception in 1999.  With over 25,000 people attending the inaugural event that had headliners Beck and Rage Against The Machine, this festival is now a haven for the up and coming artist, established acts or the ever recurrence of bands reuniting for that one off show for the festival.

Indio, CA and its surrounding neighbors of Palm Desert and Palm Springs has always been a location where retirees go to and relax in their Bermuda shorts and black socks or play some leisurely golf.  Since 1999 though, the Empire Polo Grounds, which is this huge oasis of irrigated lawn right smack in the middle of Indio has been the sight of the Coachella Music Festival (back then being called just Coachella).

With acts ranging from Roger Waters to Thievery Corporation, you’ll get everything here via the many music tents and stages situated all around the grounds.  In one tent, you may get M.I.A. performing to a hip hop crowd and then in another tent, you may here a spoken word performance by the legendary Leonard Cohen. 

... Read More Tags: , , , , , , , , , , Share: