Tag Archive: branded content

The Impact of Brand Storytelling [Infographic]

In our previous post, Storytelling Isn’t Just for Kids, we learned the importance of using brand storytelling to uniquely position a brand and reach consumers.  In the pursuit of deeper connections with their desired audience, brands leave behind traditional advertising and find that providing compelling branded content is what really moves consumers to be a part of their story – their brand story.

This infographic illustrates the importance of brand storytelling, from the consumer’s viewpoint.

StoryTelling_Infographic_V5For more information on using content to tell your brand story check out nine keys to using music as a storytelling medium or contact us.

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Storytelling Isn’t Just For Kids

Think of an unforgettable brand. What makes it stand out from all the others?

Part of the stickiness this brand has can be tied to its “narrative” – the story that tells who the brand is, what it stands for, and who it aims to be. Brand narratives are becoming more and more critical as marketing, technology and consumers evolve.   As a trend, we’re witnessing customers care about more than just price or product.  They want to believe in what they buy and who they buy it from.

Weaving creative platforms, like entertainment media, and music into storytelling can help brands rise above advertising and promotions, which allows them to connect with customers outside of transactional cycles. These content mediums allow a brand to get personal and engage with audiences without having to hard sell. This type of interaction has the power to not only appeal to the senses, but also enrich the brand story.

Of the many benefits we hear from brands who have developed and tell their narratives with branded content, these are the most common:

  • It uniquely positions the brand. No longer is the brand/customer interaction based purely on advertising.
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Why Creativity Matters: The Power of Original Thinking

The industry is changing….. Brands today have high expectations for their marketing programs and consumer expectations of what’s original are even higher. Large numbers of Gen X, Millennials, and Baby Boomers share an evolved online and social media-fueled habit of content consumption. Consumers today have more options, more demand, and more control over what they want to experience, and how and when to do it. With that in mind, traditional communication strategies must be re-focused to capture and hold the attention of this media savvy, content-craving audience in new ways. As a result, a shift towards new models that facilitate big ideas, custom production and alternative distribution channels of exclusive and relevant branded entertainment content is not only necessary, it’s happening.

With every new customer comes a new opportunity to extend that critical brand-to-consumer conversation “outside of the four walls” of the retail space and into their daily lives. This mindset offers a broader, more personal, opportunity for brands to engage with their audience on a variety of digital media platforms to tell stories that are authentic and strengthen brand loyalty not only in the store, but beyond the store. Having an initial “emotional” conversation rather than dialogue that is purely “transactional” is more meaningful,

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