Tag Archive: Austin

SXSW 2014 Recap – Julia’s Journal

Julia Cummings is Director of Music Services at PlayNetwork. She oversees the team of Music Supervisors who design in-store playlists (as well as on-line, video syncs, and beyond). With a background in radio production (KEXP) and Music Supervision herself, Julia has created the soundtracks for iconic fashion brands from Anthropologie to MAC Cosmetics.

SXSW is a sensory assault. A mad maze of music, music, people, music, lines, late-night food truck visits, sketchy bathrooms, drunk meanderers, and spontaneous jams in the middle of 6th street. Surprises. Navigating blocks and kids banging on buckets and the strangest strangers to catch as many shows as possible or just sitting on a dirty curb because your feet are so sore you JUST NEED TO SIT.  Then there is the dancing, the swaying, and the all-out full body listening to live performances- one after the next.

Day 1:

Check-in. Meet Susie Brown, from Lively formerly of PlayNetwork, for dinner.  Then journey off Rainey St. near the food cart court. Kind of a cool night. Cool enough to wish I brought a jacket, but not too cold for a Northwesterner. Very glad I catch moody set of Icelandic electronic (?) singer-songwriter Ásgeir at Blackheart,

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SXSW in the Rearview Mirror

Emotional withdrawal is an interesting feeling.

Putting volumes of effort, preparation, energy and soul into a project and the people surrounding it, blazing through five intense days of music, meetings and media, and somehow managing to document it all, when it is all over leaves me with two distinct feelings… relief and reward. As our PlayNetwork teams decompress and recover from the mad revelry of SXSW, I find myself reflecting on one thought.

We rocked it!

At multiple points during the week, I looked around our venue and within arms length were PlayNetwork crew, team, clients, board of directors, industry partners, artists, labels and fans… all unifying around a music and cultural experience that we created and delivered. It was a truly an awesome feeling.

Our clients are ecstatic. The venue was blown away. We moved the needle. We kept our word. We built new “trusted partnerships”. And we made our presence known at SXSW.

I couldn’t be more proud to be a part of such a kick $&:@ PlayNetwork team.

Next year…bigger and better.

Oh…And I really miss Audri & Aaron.

John Crooke,

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SXSW 2011 – Day Three

As I stare into my iPhone to collect my thoughts…and with 4 shots of espresso coursing through my veins…I am now aware that already almost 48 hours have passed since my last post. But considering the massive scale of this production, and total success yesterday of our maurices Small Town Sound showcase at Speakeasy and our Girls Rock Showcase at Cedar Street, it was worth the delay. The venue was packed. Audri & Aaron’s SXSWdebut, literally, brought more than a few folks on the floor to tears. Sick of Sarah and Vanity Theft absolutely blew the roof off. And the Bangles were amazing, rocked it, and brought it all home to a sold out house!

AND… We shot an interview and PlayLive live performance with Sir Bob Geldof at Austin City Limits. You have no idea how cool this was. Indescribable!

AND…We shot an interview with Moby from 28 floors high overlooking Austin at night…and then captured him DJ’ing to a packed house. Brilliant!

AND FINALLY…We had a private PlayNetwork and maurices industry party during the Girls Rock Showcase to celebrate this beautiful marriage that lasted into the wee hours.

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SXSW 2011 – Day Two

Beautiful madness…

The Bangles arrive tonight. “Small Town Sound” winners Audri & Aaron got in this morning. The crowd is swelling. We just shot video of Jackson Harris, Letlive,  and are in the thick of shooting the Red Robin Austin TX  street band with more shoots on deck for tonight. Looks like we might be shooting and recording a private performance by BOB GELDOF at Austin City Limits tomorrow night. HUGE!!

The storm before the storm. More to come…

John Crooke Sr. Director Creative Development / PlayNetwork

 

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