March 23 - 11
Emotional withdrawal is an interesting feeling.
Putting volumes of effort, preparation, energy and soul into a project and the people surrounding it, blazing through five intense days of music, meetings and media, and somehow managing to document it all, when it is all over leaves me with two distinct feelings… relief and reward. As our PlayNetwork teams decompress and recover from the mad revelry of SXSW, I find myself reflecting on one thought.
We rocked it!
At multiple points during the week, I looked around our venue and within arms length were PlayNetwork crew, team, clients, board of directors, industry partners, artists, labels and fans… all unifying around a music and cultural experience that we created and delivered. It was a truly an awesome feeling.
Our clients are ecstatic. The venue was blown away. We moved the needle. We kept our word. We built new “trusted partnerships”. And we made our presence known at SXSW.
I couldn’t be more proud to be a part of such a kick $&:@ PlayNetwork team.
Next year…bigger and better.
Oh…And I really miss Audri & Aaron.
John Crooke,... Read More
March 18 - 11
As I stare into my iPhone to collect my thoughts…and with 4 shots of espresso coursing through my veins…I am now aware that already almost 48 hours have passed since my last post. But considering the massive scale of this production, and total success yesterday of our maurices Small Town Sound showcase at Speakeasy and our Girls Rock Showcase at Cedar Street, it was worth the delay. The venue was packed. Audri & Aaron’s SXSWdebut, literally, brought more than a few folks on the floor to tears. Sick of Sarah and Vanity Theft absolutely blew the roof off. And the Bangles were amazing, rocked it, and brought it all home to a sold out house!
AND… We shot an interview and PlayLive live performance with Sir Bob Geldof at Austin City Limits. You have no idea how cool this was. Indescribable!
AND…We shot an interview with Moby from 28 floors high overlooking Austin at night…and then captured him DJ’ing to a packed house. Brilliant!
AND FINALLY…We had a private PlayNetwork and maurices industry party during the Girls Rock Showcase to celebrate this beautiful marriage that lasted into the wee hours.... Read More
March 16 - 11
DAY ONE: ON THE WING
Clowns to the left of me. Jokers to the right. Here I am stuck in the middle… between our field producer in the window seat and our recording wizard on the aisle. Fitz and The Tantrums two rows back. Label execs on every armrest. Our camera guys commanding Row31 in typical style. Crews already on the ground in Austin in full swing prepping for the madness and majesty–four glorious days of PlayNetwork music, bands, and brands.
We hit the ground, splash into the streets and see this…
SXSW is on!
– John Crooke – Sr. Director, Creative Development, PlayNetwork... Read More