June 16 - 17
The digitally-empowered consumers of today thrive on experience – not only through their devices, but within physical environments. Far beyond serving a purchase, the role of brick and mortar continues to shift: it’s not that people don’t want to go to stores, but that the expectation for physical locations has evolved from transactional to experiential. This evolution has initiated a wave of challenges for those who had subpar experiences and many continue to struggle today.
With 91.5% of retail sales still taking place in physical stores, brick and mortar will continue to be relevant to business and retail strategy. But with this change in purpose, brands of today must reconsider the role and experience of their physical environments – be it store, restaurant, hotel, or other – if they wish to be successful tomorrow.
Reimagining the Store with Purpose. Activating the Space.
A reimagined store experience is one that not only aims to increase store traffic and sales, but plays a huge role in brand engagement, eCommerce, marketing, sales promotion, and customer retention. A reimagined store transforms a space focused solely on transactions into one that stands as an experiential destination. As brands aim to engage customers across multiple channels and devices,... Read More
June 1 - 17
This month our Music Discovery is brought to you by one of our Associate Music Supervisors, Christian Zabala, who may or may not be a little obsessed with New Jack Swing. And, as always, our June BrandRadio playlist has been hand picked by our entire music team to set your playlist in the right direction for the beginning of summer.
“The Roof! The Roof! The Roof Is On Fire!”
It was a Saturday morning. I had woken up early to make my Gordon Ramsey inspired scrambled eggs with some orange juice. As I sprinkled the salt & pepper over my creamy egg concoction in Salt Bae fashion, I couldn’t help but find myself grooving to a song I randomly saved on Spotify; Full Force’s “Ain’t My Type of Hype.” Unfortunately, I found myself microwaving my food as I had let it sit out too long from dancing.
After eating, I found myself sitting on my couch watching the movie responsible for my cold breakfast that morning, “House Party.” As I watched the infamous dance sequence of Kid-N-Play grooving to the same song I was while making breakfast, I couldn’t help but binge and watch House Party 2 and eventually think to myself,... Read More
May 15 - 17
This month our Music Discovery is brought to you by one of our Associate Music Supervisors, Hallie Sloan, who has decided to break down the evolution of music’s pillow talk starting with the master, Marvin Gaye to the modern day masters such as Miguel and John Legend. And, as always, our May BrandRadio playlist has been hand picked by our entire music team to refresh your spring playlist.
Let’s Get It On // The Evolution of Pillow Talk from Marvin Gaye to Modern Day
Let’s reminisce on our parents’ notion of “simpler times”. This baby-booming generation romanticized direct communication, when carnal encounters were supposedly not contingent on a slide right. We hear their stories of love and lust and we hear it in their songs. And questions you may have asked such as, “Mom, tell me how you met dad?” “Well, one day he was leaving tennis practice just as I was starting my swim lesson, we locked eyes and…” let me stop right there. Many of us are left wondering, could this generation be more passive in curating their ideal playmate?
Marvin Gaye says it loud and clear “Let’s Get It On.” And while that kind of boldness might score you a pity point or two today,... Read More
April 4 - 17
What the World Needs Now is RAPtivism
For the month of April it is all about RAPtivism. Our Associate Music Supervisor, Kalla Vavra, has picked four songs from Aisha Fukushima, Kendrick Lamar, The Relatives, and Kevin Michael, which feature elements of RAPtivism in their music. You can peep these tunes below and be sure to check out the new addition of the April BrandRadio playlist, brought to you by our music team to refresh and impress your ears.
You can feel it all around. There’s an unspoken electricity triggered by the current state of affairs in our nation. Out of such conflict, there is a rise of artistic expression that captures the diverse views and opinions in our cultural environment. During this time of uncertainty and unrest, it is a common habit to focus on the negative because we are so inundated with what the opposition believes that it eventually becomes a competitive divide: rights vs. wrong, us vs. them, me vs. you.
That’s why I’ve chosen to highlight RAPtivisim for this month’s blog. Aisha Fukushima, a speaker, singer, and writer, defines the phrase RAPtivism as a “global hip hop project spanning over 10 countries and four continents,... Read More
March 13 - 17
It’s not your imagination, dance music is getting slower.
The one constant in the world of dance music? It has always been in a state of flux. From the heyday of Disco in the 70’s to the ubiquitous presence of EDM (Electronic Dance Music) today, music designed to get you out of your seat and onto the dance floor has gone through an enormous change in the last four decades. While some elements have remained throughout the years, instrumentation, lyrics, and especially tempos have moved into new, unprecedented directions.
Beat-matching, a technique invented in the late 60’s by Francis Grosso, allows a DJ to seamlessly blend different tracks together into a non-stop flow of music, capable of going unbroken for hours at a time. The success of this approach is heavily reliant on finding songs that have a similar tempo or BPM (beats per minute). Consequently, if an artist wants their latest dance track considered for rotation in any of the thousands of dance clubs around the world, the tempo of the song (to a certain extent) is predetermined.
But in the last decade dance music has undergone a dramatic downshift in tempo.... Read More
March 2 - 17
For the month of March we are stepping in to the Seattle music scene which has a diverse history of music, and it is still going strong. “There is an amazing variety of artists ranging from all styles of music who are captivating the Seattle Music Scene. The publicity may not be as noticeable but the creativity is as strong as ever. With an ever changing landscape of technology and corporations, it is no wonder why the local youth are challenging the establishment with a multitude of genres touching on soul, rock, hip hop and folk,” according to Associate Music Supervisor, Ruben Lira. With so many artists to choose from, Ruben as chosen four bands that he says are currently captivating his palate. Plus, our entire music team has made sure our playlist for our March BrandRadio is all new to keep your playlists current for 2017!
Artist: Spirit Award
Track: Las Vegas
Vintage dreamy indie rock. I love how the songs moves back and forth through different variations of moods both edgy yet ethereal.... Read More
February 3 - 17
Some songs have power to make you hit that repeat button; they are the songs that you wish were longer, and the kind you will surely be playing for years to come! You know it’s a great song when you start it from the beginning right when it’s over. This month, Blake Kirpes has selected some of his current favorite tracks, all of which get the “repeat” treatment when he plays them. Check out our February BrandRadio, as our entire music team has hand selected a mixture of new music to keep your playlists current!
Artist: Future Islands
The amazing new single from Future Islands is sure to be a hit and another classic in their catalog! This is the band’s first single from their upcoming album The Far Field – The song is about a person telling their love that they, “can’t take this world” with out them. This song is dramatic, powerful and emotional; it’s everything we’ve come to expect from Future Islands.
... Read More