Music Discovery: May 2016

During the day-to-day process of matching bands with brands, our Music Supervisors are obliged to listen to an eclectic spectrum of music. From high-fashion retailers to fast-casual restaurants, the search for needed content exposes our team to a wide range of emerging talent and overlooked classics.

One of our Music Supervisors, Mark Campbell, has featured four songs from Band of Horses, Postiljonen, Tiga, and Blitzen Trapper which reflect the diverse scope of songs our team utilizes on a daily basis. You can check out these songs, as well as many other new releases chosen by our Music Supervisor team, using the Brand Radio player below.

 

 

Artist: Band of Horses

Twitter: @bandofhorses

Track: Casual Party

From their forthcoming album Why Are You OK (due out this June), the Seattle rockers share their new single – a peppy, indie rock gem that indicates a slight departure from their previous sound. If this song is any indication, this album should be a standout for 2016. Having Rick Rubin as executive producer on the LP will certainly help in the publicity department.

 

Artist: Postiljonen

Twitter: @POSTILJONEN

Track: Supreme

As a synthesizer enthusiast, I find myself drawn to all things in the world of electronic music. Recalling the HI-NRG sounds of the mid-80’s, this dream pop band from Sweden delivers a remarkable track that lives up to the genre’s name – its dreamy (washed out, whimsical vocals) and its pop (tap-your-toes electro goodness).

 

Artist: Tiga

Twitter: @Tiga

Track: Make Me Fall In Love

The prolific Canadian-born DJ, remixer, and producer recently released his latest album No Fantasy Required. This track is a good representation of the overall feel and direction of the record – a seemingly effortless mishmash of vintage and modern, classic sounds intertwined with modern tech.

 

Artist: Blitzen Trapper

Twitter: @BlitzenTrapper

Track: Nights Were Made For Love

Released late last year, All Across This Land from the Oregon-based rock/folk/country band is exceptional, arguably the best of their career. This track, which has been compared to early Springsteen songs, is a standout. If you haven’t heard the full LP yet, be sure to check it out. The retro-tinged sounds of 70’s-era rock are effective, tasteful, and fun.

Mark Campbell

About Mark Campbell

Hello, my name is Mark Campbell. I’m a musician, producer, and DJ with over 25 years in the music industry. I began my career as a music supervisor with PlayNetwork in 2009. A lifelong fan of music, my connection was established early on with childhood trumpet lessons and an upbringing in a very musically-influenced home.

As a music supervisor, I curate and program custom music playlists for national and international brands that align with their brand pillars and consumer demographics. I often tell people that my time spent DJing (at weddings, parties, nightclubs, etc.) was the best preparation for my current position. Over the years, I honed the craft of “reading the room” and playing the right song at the right time.

When I’m not curating playlists for brands, I spend time in my home studio creating my own music – utilizing my collection of vintage analog synthesizers (some of these compositions have been placed in film, television, and video games). You’ll also find me, each football season, at CenturyLink Field cheering on the Seahawks in their never-ending pursuit of another Lombardi Trophy.

Twitter: @DJMarkCampbell

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