SXSW in the Rearview Mirror

Emotional withdrawal is an interesting feeling.

Putting volumes of effort, preparation, energy and soul into a project and the people surrounding it, blazing through five intense days of music, meetings and media, and somehow managing to document it all, when it is all over leaves me with two distinct feelings… relief and reward. As our PlayNetwork teams decompress and recover from the mad revelry of SXSW, I find myself reflecting on one thought.

We rocked it!

At multiple points during the week, I looked around our venue and within arms length were PlayNetwork crew, team, clients, board of directors, industry partners, artists, labels and fans… all unifying around a music and cultural experience that we created and delivered. It was a truly an awesome feeling.

Our clients are ecstatic. The venue was blown away. We moved the needle. We kept our word. We built new “trusted partnerships”. And we made our presence known at SXSW.

I couldn’t be more proud to be a part of such a kick $&:@ PlayNetwork team.

Next year…bigger and better.

Oh…And I really miss Audri & Aaron.

John Crooke, Sr. Director Creative Development – PlayNetwork

 

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