Brands today are leveraging the power of music to make authentic connections with their customers, but also see the benefits in their bottom line through a richer shopping experience, deeper customer engagement, stronger affinity and returning customers.
Here are 11 more ways that music impacts the shopping experience for brands and customers…
Posted in Anthony
Tagged advertising, atmosphere, business music, connection, customer behavior, environment, in store music, marketing, music for business, music research, PlayNetwork, purchase intent, retail, sales, sales increase, sales lift, shopping behavior, store environment
Our 2012 Music Supervisor Top 40 Album countdown continues with 30-21. In these you’ll find a good mix of flavors…hip-hop, rock, pop, electronica, with a solid international flair. Check out the videos for each artist.
Tanlines: All of Me
29. Frankie Rose
Frankie Rose: Know Me
28. Django Django
Django Django: Default
27. Frank Ocean
Frank Ocean: Sweet Life
26. Niki & The Dove
Niki & The Dove: The Fox
25. Twin Shadow
Twin Shadow: Five Seconds (NSFW)
24. THEE Satisfaction
THEE Satisfaction: QueenS
Yuna: Thinkin Bout You (Frank Ocean Cover)
“World, You Need A Change Of Mind”
Kindness: Swinging Party
21. Kendrick Lamar
“good kid, m.A.A.d city”
Kendrick Lamar: Swimming Pools
Posted in Anthony
Tagged 2012 music, album, best of, django django, frank ocean, frankie rose, kendrick lamar, kindness, niki and the dove, review, supervisor, tanlines, thee satisfaction, twin shadow, year, yuna
Happy New Year folks! As we close the door on 2012, we look back on the year in music. Every year our music supervisors spend countless hours ingesting thousands of artists, albums, and songs that wrap around their cerebellum and become the basis of the branded sounds we create for our clients. But, their own tastes are sometimes left out of the mix (so to speak).
This year, our diverse team of Music Supervisors all voted on their personal favorite albums of 2012, the music that caught their ear and stood out from the pack. We tabulated all the votes, ranking them in order, and this Music Supervisor Top 40 Albums of 2012 list captures some of the passion for new music and the individual tastes of our group.
Over the next several days, we’ll start at 40 and unveil ten at a time until we hit number one!
For a sneak peak into the list that we’re playing live at this very moment in our Redmond offices, scan this QR code below or you click this link!
So, without further ado, here’s 40 through 31…
Cuban-born Alex Cuba is one of those rare singer-songwriters who sings both in English and in Spanish. Having spent his youth in Artemisa, which was formally part of La Habana Province in Cuba, he started to play the guitar at the tender age of six under the tutelage of his father with a mix of Jazz fusion style and Cuban Soul. In 1999 he moved to Canada and began making a name for himself playing alongside his twin brother in the duo The Puente’s Brothers while receiving his first acclaim with a Juno nomination. This of course was the first of many more accolades to follow.
After going solo for the first time in 2004 with his brother helping out in songwriting duties he released his debut record “Humo de Tabaco” (Tabaco Smoke) that included local Canadian Ron Sexsmith as a collaborator. With their song “Lo Mismo Que Yo” reaching #52 in the UK Singles Chart. Having since released 3 more records while winning two Juno Awards for “Humo de Tabaco” and “Agua Del Pozo”, he finally gained recognition from the Latin Grammy’s in 2010 winning Best New Artist.
Collaborating with acclaimed artists such as Nelly Furtado and Corinne Bailey Rae, he has been making his name with his amazing live shows mixing a fusion of Latin Pop, Funk, and Jazz. His latest release “Ruido En El Sistema” (Static in the System) is one of my favorites of the year with songs like the classic “Eres (Are You)”, “Como Sin Nada”, and “Todo En La Vida” to name a few.
Being the first time Alex has performed in Seattle, we are honored that he will be making a stop at our PlayLive stage tomorrow, October 23rd with a performance the same evening at Seattle’s El Corazon.
Check out the official video for “Eres (Are You)”
Alex Espinosa – Associate Global Music Supervisor
If you hang around the Seattle music scene long enough, you are bound to meet local singer-songwriter Kris Orlowski sooner than later. Much to our delight, he and his band recently passed through PlayNetwork on our PlayLive stage for an intimate performance. It’s easy to see how he has firmly established himself as a familiar face in Seattle’s indie folk circles, and is very well positioned to expand into wider recognition regionally and beyond.
It’s been a joy to see firsthand people’s positive responses to hearing his music played overhead in places like Starbucks or at SeaTac airport. Kris really is a great example of how PlayNetwork connects with a great local musician and everybody benefits: the company, the artist, and the audience. Seeing social media posts from excited fans surprised to hear the music in unexpected places proves that PlayNetwork provides valuable exposure for artists and a valuable service for businesses and brands. And it makes Music Supervision a very fun job to do!
Kris’s most recent project, in collaboration with violinist Andrew Joslyn, is an EP titled “Pieces We Are” which will be released on October 13th. The release show at the Triple Door sold out very quickly, so another date has been added. The second show is likely to sell out too, so get those tickets while you still can!
Gabriel Marowitz, Associate Music Supervisor
Posted in Gabriel
Tagged andrew joslyn, columbia city theater, folk, indie, Kris Orlowski, local, music, scene, sea tac, Seattle, starbucks, triple door
PlayLive is excited to present Dragonette, a three piece electro-pop act from Toronto, Ontario, Canada.
The band’s collaboration with Martin Solveig for the number one dance hit “Hello” helped push them into mainstream in 2010.
Dragonette’s third LP, titled Bodyparts, was released this week on 9/25/12. The album is a lot of fun with some huge beats, memorable melodies, a pop formula, and infectious hand claps.
Dragonette is playing at Showbox at the Market Friday night as part of Decibel Festival, headlining the Decadance showcase with Icona Pop and The Knocks.
Check out the official video for “Let it Go”!
Shannon Cook, Music Supervisor